Internet Marketing Expert

Internet Marketing Expert Course

Duration : 4 Months

Training Mode : Classroom | Online

Online presence is the essential thing that can affect the prominence of any kind of business. With the advent in technology, there has been an increase in the demand of skilled internet marketing expert that can give a voice to your business online. If you’re looking to make your career in this field, then Web Development Institute is a leading name in providing excellent Internet Marketing expert course and several other courses along with it.

INTERNET MARKETING EXPERT COURSE DETAILS

Module I

  • Graphic, Web, Development Concept
  • Adobe Photoshop
  • HTML and CSS
  • WordPress Domain and Hosting Concepts

Module II
SEO Introduction
Why does my website need SEO?
How Search Engines Work
Major search engines
Techniques for SEO

  • White Hat
  • Black Hat
  • Gray Hat

Phases in SEO

  • Pre site
  • on page
  • post site
  • off page

Keywords – the Most Important Item in SEO

  • Keyword Length-
  • Keyword Demand
  • Synonyms/Alternative Words
  • Keyword Density
  • How to calculate keyword density
  • Keyword research tools

Module III:
On Page Introduction
On-Page SEO Checklist

  • URL Optimization
  • Title Optimization
  • Meta tags Optimization
  • Description
  • Keyword
  • Author
  • Robot
  • ALT text
  • HTML tags
  • Internal linking strategy
  • Content Optimization
  • Canonical Issue
  • Site Maps
  • Favicon
  • Robot.txt file
  • 301 and 302 redirects.
  • HTML Validation
  • Broken Link Management
  • Usability and accessibility

Other Factors of On Page SEO

  • Content Change
  • Business Address and Telephone Number

Module IV
Off Page Activity

  • Link Building
  • Back link
  • Anchor Text

Types of Links in SEO

  • Inbound Links/ Incoming Links
  • Outbound Links/ External Links
  • Internal Links

Techniques for Link building

  • Social Bookmarking
  • Directory Submission
  • Article Submission
  • Blog Posting
  • Blog Commenting
  • Guest Blogging
  • Press Release Submission
  • Classified Submission
  • Search Engine Submission
  • Picture Sharing
  • Document Sharing(PPT Sharing)
  • RSS Submission
  • Q and Ans. Posting
  • Business Listing
  • Local Listing
  • Video Submission
  • Forum Posting
  • Link Exchange

Module V

  • Social Media Optimization
  • SMO Introduction
  • Importance of Social Sites
  • Social Page Cretion
  • Promotion on Social Sites

Module VI
Site setup for SEO
Managing redirection of pages and websites
Content Quality Checkup
CMS Websites Benefits or Limitation

Module VII
Tools in SEO

Google Analytic tools

  • Site Setup for Analytic
  • Implementation of Tracking Code on Website
  • Linking Google Analytics to Search Console
  • Real Time Analysis in analytics
  • Detailed Analysis of Audience through Analytics
  • Detailed Analysis of Acquisition
  • Detailed Analysis of Behavior in Analytics
  • Detailed Analysis of Conversions
  • Linked Analytics through Ad words

Google Webmaster tools

  • Linked Website through Search Console
  • Search Appearance  in Webmasters
  • Analysis Performance
  • Url Inspection
  • Coverage
  • Sitemaps Submission for indexing
  • Internal and External Link Analysis
  • Ownership Verification
  • Website Indexing
  • Fetching New URL

ALEXA

WOORANK

Developers Google

  • Speed
  • Page Speed
  • Insights

Module VIII
Google Algorithm

  • Hummingbird
  • Mobile Friendly Update
  • Panda Update
  • Penguin Update
  • Pigeon Update
  • Payday Update
  • Pirate Update
  • EMD (Exact Match Domain) Update
  • Top Heavy Update
  • AMD

Module IX
Online Marketing : Bing Ads & Google AdWords

Google AdWords

  • Importance of Online Marketing
  • Create First Campaign
  • Ads Groups
  • ADS and Extensions
    • Location Extensions
    • Call Extensions
    • Social Extensions
    • Product Extensions
    • Seller Ratings
    • Sitelinks
    • Dynamic Search Ad Extensions

 

Module X

  • Email Marketing
  • Importance of E-Mail Marketing
  • E-Mail Configuration

Module XI

Online Reputation Management

Module XII Live Project Work


What Does The Internet Marketing Course Aims at?

  • This Internet Marketing expert course aims to train all the students on how to manage a website for entertainment, shopping, research or any other business.
  • It shows how to do manage things using response time, architecture, the popularity of site, content, bounce rate analysis and others.
  • Students learn to improve the visibility of a website, to generate sales for the website/company, reputation management and to drive traffic.
  • Candidates get to learn all the metrics such as web analytics, conversion rate optimization and other such technical functions.
  • A range of strategies for influencing and analyzing target audiences are introduced. It includes the exploration of online advertising, e-mail marketing and an overview of pay per click (PPC) campaigns.
  • Students learn its importance and value from a contemporary business perspective.
  • Candidates explore the core mechanics of search engine optimization. The strength of social media as a marketing tool and how to both target and identify the right audience for a business.
  • The insightful course lays the rock solid foundation to build an incredible career in this industry. Over the course of it, candidates are provided with a broad introduction to the concept of Internet Marketing in general.

Successful candidates will have plentiful opportunities to join the existing businesses and brands in marketing roles. Avail this course from our institute which is a sub division of the parent branch Next G-Education and have a great career ahead. For more information regarding our courses you can contact us at info@webdevelopmentinstitute.com or call us on 7683072463.

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