SEO Expert

SEO (Search Engine Optimization) Course

Duration : 2 Months

Training Mode : Classroom | Online

Module I

Use of HTML in SEO

  • What is HTML?
  • HTML Tags
  • The <!DOCTYPE> Declaration
  • The HTML <head> Element
  • The HTML <title> Element
  • The HTML <meta> Element

Module II

SEO Introduction

Why does my website need SEO?

How Search Engines Work

Major search engines

Techniques for SEO

  • White Hat SEO:
  • Black Hat SEO

Phases in SEO

  • pre site activity
  • on page activity
  • post site activity
  • off page activity

Keywords – the Most Important Item in SEO

  • Keyword Length-
  • Keyword Demand
  • Synonyms/Alternative Words
  • Keyword Density
  • How to calculate keyword density
  • Keyword research tools

Module III
On Page Introduction
On-Page SEO Checklist

  • URL Optimization
  • Title Optimization
  • Meta tags Optimization
  • Description
  • Keyword
  • Author
  • Robot
  • ALT text
  • HTML tags
  • Internal linking strategy
  • Content Optimization
  • Canonical Issue
  • Site Maps
  • Favicon
  • Robot.txt file
  • 301 and 302 redirects.
  • HTML Validation
  • Broken Link Management
  • Usability and accessibility

Other Factors of On Page SEO

  • Content Change
  • Business Address and Telephone Number

Module IV

Off Page Activity

  • Link Building
  • Back link
  • Anchor Text

Types of Links in SEO

  • Inbound Links/ Incoming Links
  • Outbound Links/ External Links
  • Internal Links

Techniques for Link building

  • Social Bookmarking
  • Directory Submission
  • Article Submission
  • Blog Posting
  • Blog Commenting
  • Guest Blogging
  • Press Release Submission
  • Classified Submission
  • Search Engine Submission
  • Picture Sharing
  • Document Sharing(PPT Sharing)
  • RSS Submission
  • Q and Ans. Posting
  • Business Listing
  • Local Listing
  • Video Submission
  • Forum Posting
  • Link Exchange

Module V

Site setup for SEO

  • Managing redirection of pages and websites
  • Content Quality Checkup
  • CMS Websites Benefits or Limitation

Module VI
Tools in SEO

  • Google Analytic tools
  • Google Webmaster tools
  •  Google Developer tools

Module VII
Google Algorithm

 

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