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SEO Expert Course

Module I

Use of HTML in SEO

  • What is HTML?
  • HTML Tags
  • The <!DOCTYPE> Declaration
  • The HTML <head> Element
  • The HTML <title> Element
  • The HTML <meta> Element

Module II

SEO Introduction

Why does my website need SEO?

How Search Engines Work

Major search engines

Techniques for SEO

  • White Hat SEO:
  • Black Hat SEO

Phases in SEO

  • pre site activity
  • on page activity
  • post site activity
  • off page activity

Keywords – the Most Important Item in SEO

  • Keyword Length-
  • Keyword Demand
  • Synonyms/Alternative Words
  • Keyword Density
  • How to calculate keyword density
  • Keyword research tools

Module III
On Page Introduction
On-Page SEO Checklist

  • URL Optimization
  • Title Optimization
  • Meta tags Optimization
  • Description
  • Keyword
  • Author
  • Robot
  • ALT text
  • HTML tags
  • Internal linking strategy
  • Content Optimization
  • Canonical Issue
  • Site Maps
  • Favicon
  • Robot.txt file
  • 301 and 302 redirects.
  • HTML Validation
  • Broken Link Management
  • Usability and accessibility

Other Factors of On Page SEO

  • Content Change
  • Business Address and Telephone Number

Module IV

Off Page Activity

  • Link Building
  • Back link
  • Anchor Text

Types of Links in SEO

  • Inbound Links/ Incoming Links
  • Outbound Links/ External Links
  • Internal Links

Techniques for Link building

  • Social Bookmarking
  • Directory Submission
  • Article Submission
  • Blog Posting
  • Blog Commenting
  • Guest Blogging
  • Press Release Submission
  • Classified Submission
  • Search Engine Submission
  • Picture Sharing
  • Document Sharing(PPT Sharing)
  • RSS Submission
  • Q and Ans. Posting
  • Business Listing
  • Local Listing
  • Video Submission
  • Forum Posting
  • Link Exchange

Module V

Site setup for SEO

  • Managing redirection of pages and websites
  • Content Quality Checkup
  • CMS Websites Benefits or Limitation

Module VI
Tools in SEO

  • Google Analytic tools
  • Google Webmaster tools
  •  Google Developer tools

Module VII
Google Algorithm


CAREER OPTIONS
SEO EXPERT, SEO PROFESSIONAL. ON PAGE SEO EXPERT, OFF PAGE SEO EXPERT, BLOGGING EXPERT, Google Tools Expert

Key Features of SEO Expert Course:
6+ Years Expert trainers Teach you
Get Practice on Live Project
Dedicated Team for Professional Training
Placement Assistance
Learn SEO according to search engine guidelines
Tips and tricks to rank website keywords in short period of time

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