SEO Expert
SEO (Search Engine Optimization) Course
Duration : 2 Months
Training Mode : Classroom | Online
Module I
Use of HTML in SEO
- What is HTML?
- HTML Tags
- The <!DOCTYPE> Declaration
- The HTML <head> Element
- The HTML <title> Element
- The HTML <meta> Element
Module II
SEO Introduction
Why does my website need SEO?
How Search Engines Work
Major search engines
Techniques for SEO
- White Hat SEO:
- Black Hat SEO
Phases in SEO
- pre site activity
- on page activity
- post site activity
- off page activity
Keywords – the Most Important Item in SEO
- Keyword Length-
- Keyword Demand
- Synonyms/Alternative Words
- Keyword Density
- How to calculate keyword density
- Keyword research tools
Module III
On Page Introduction
On-Page SEO Checklist
- URL Optimization
- Title Optimization
- Meta tags Optimization
- Description
- Keyword
- Author
- Robot
- ALT text
- HTML tags
- Internal linking strategy
- Content Optimization
- Canonical Issue
- Site Maps
- Favicon
- Robot.txt file
- 301 and 302 redirects.
- HTML Validation
- Broken Link Management
- Usability and accessibility
Other Factors of On Page SEO
- Content Change
- Business Address and Telephone Number
Module IV
Off Page Activity
- Link Building
- Back link
- Anchor Text
Types of Links in SEO
- Inbound Links/ Incoming Links
- Outbound Links/ External Links
- Internal Links
Techniques for Link building
- Social Bookmarking
- Directory Submission
- Article Submission
- Blog Posting
- Blog Commenting
- Guest Blogging
- Press Release Submission
- Classified Submission
- Search Engine Submission
- Picture Sharing
- Document Sharing(PPT Sharing)
- RSS Submission
- Q and Ans. Posting
- Business Listing
- Local Listing
- Video Submission
- Forum Posting
- Link Exchange
Module V
Site setup for SEO
- Managing redirection of pages and websites
- Content Quality Checkup
- CMS Websites Benefits or Limitation
Module VI
Tools in SEO
- Google Analytic tools
- Google Webmaster tools
- Google Developer tools
Module VII
Google Algorithm
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A great institution with a healthy and friendly environment to learn new things.The best part is the commitment level of faculties is very high. Proper Attention is given to individuals.Practical learning is given more importance rather than just mugging up textbook stuff. I suggest everyone who is looking to learn IT-skills should join next education.
At WDI , i have got both theoretical as well as practical knowledge. The staff and faculty over here is amazingly helpful and supportive . Unlimited lab practice opportunity was very helpful as well
It was intensive and stressful but it was rewarding and the best experience during my career life. The tutors were so helpful,supportive and friendly.At WDI,they provide me the opportunity to work on various of live projects and also taught about the latest technologies.It’s a great choice to start your carrier from WDI..