Advance Digital Marketing Expert

Advance Digital Marketing Course

Duration : 6 Months

Training Mode : Classroom | Online

With the growth of various websites and business portals, online no company can sustain without having a good digital presence. If you want to make a career in this field by learning the tactics of this emerging trend, then you can avail the Digital Marketing Courses from Web Development Institute. We develop the courses suiting the global standard so that you know about the recent trends that are emerging in this field. The great career prospect that this course holds is unimaginable. You can choose us to pursue the Digital Marketing Expert course and enhance your skill and secure your future.

COURSE OVERVIEW OF ADVANCE DIGITAL MARKETING EXPERT COURSE

  1. Module: Graphic Design
  2. Module: Web Designing
  3. Module: Video Editing
  4. Module: Wordpress Website Development
  5. Module:  SEO
  6. Module: SMO
  7. Module: Online Advertising - PPC & Ad words
  8. Module: Content Marketing
  9. Module: SEO Tools
  10. Module: Online Reputation Management
  11. Module: Schema Markup
  12. Module: Website Setup for SEO
  13. Module: SEO Checklist before Website Publishing
  14. Module:  Online Selling on Different Platform
  15. Module: Techniques to Boost Ranking Within Month
  16. Module: Google Adsense and Youtube Earning
  17. Module: Free Blog Creation and Earning
  18. Module: Google Certification Exam
  19. Module: Domain and Hosting Concepts
  20. Module: Business E-Mail Creation
  21. Module:  Important Questions and Answer

COMPLETE ADVANCE DIGITAL MARKETING COURSE OVERVIEW

MODULE 1: GRAPHICS DESIGNING (ADOBE PHOTOSHOP)

  • Adobe Photoshop Introduction
  • Workspaces in Photoshop
  • Vector vs Raster
  • Image size
  • Dimension in Photoshop
  • Resolution
  • Layers Work
  • file types
  • Colour
  • Making
  • Copy & paste
  • Transform tools
  • Using brushes
  • Eraser tool & Layer Masking
  • Shape tool
  • Type principals
  • Layer styles
  • Paths & Pen tool
  • Smart Objects
  • Colour Adjustments
  • Adjustment Layers
  • Filters in Photoshop
  • Blending Modes
  • Saving in Photoshop
  • Setting up a document
  • 3D Effect
  • Adding type to the design
  • Save for print
  • Save for web
  • Project

MODULE 2: WEB DESIGNING

HTML5 & CSS3

  • Website Designing and Planning
  • HTML: Introduction, Editors, structure, tables, lists etc.
  • CSS: Introduction, adding CSS, colors in CSS, fonts, text formatting, pages background color, using float, maintain ordered and unordered lists, box model in CSS, margin, padding, and border concepts
  • File structuring using selectors: Selection in CSS, Uses of classes,
    tag uses, using ids to give look your website, Selector weight values
  • HTML5: Selections in HTML5, Developing web layout and Navigation, Layout creation and Navigation in
  • HTML5, Create Column, Header Creation, Adding Navigation Bar etc..
  • CSS3: Modules, Box and Text Shadow, Importing other style sheets
  • Creating drop-down and pages on your menus
  • Adding Various Features on your Website
  • Google Map Mapping in Your Website
  • Embedding a YouTube Video
  • Adding Social Icons in website
  • Web Form Creation

Bootstrap

  • Bootstrap Introduction
  • Grid system
  • Typography
  • Table Creation
  • Form Elements, Classes, and States
  • Button styling using btn classes
  • Image responsive using bootstrap
  • Helpers CSS Classes
  • Glyph Icons, Dropdown Menu, and Button Group
  • Responsive Navigation Menu – Navbar Components
  • Pagination
  • Bootstrap Page Alerts
  • Bootstrap components
  • Bootstrap Plug-In the modal dialog box
  • Bootstrap Plug-in Tool tips
  • Bootstrap Plug-in Alerts
  • collapsible and accordion
  • Carousel
  • External CSS use

MODULE 3: VIDEO EDITING USING FILMORA

  • Introduction
  • Uses
  • Filmora Interface
  • Trim, Crop, Rotate and Adjust Video
  • Edit Audio
  • Add Text
  • Filters
  • Use Transition
  • Advanced Text Editing
  • Add Overlay & Elements
  • Split Screen
  • Advanced Color Tuning
  • Add Blur Object
  • Pan and Zoom
  • Freeze Frame
  • Reverse Video
  • Slow Motion & Fast Forward a video
  • Green Screen video Edit
  • Chroma Key
  • Export & Render
  • Add Video Over
  • Render Timeline for Smooth Preview
  • Use Shortcuts
  • Render &
  • Export to MP3
  • Record PC Screen
  • Rotate Recorded
  • Add a Blur Background
  • Add Mobile Frame
  • Stabilize Video
  • Watermark
  • Make GIF
  • Glitch Effect
  • Clone
  • Awesome Filters
  • Add Emoji and Fireworks
  • Record Custom Screen Size in Filmora
  • Save  File
  • Export File

MODULE 4: WEBSITE DEVELOPMENT USING WORD PRESS CMS

WordPress Introduction

  • It’s Uses
  • it’s Importanc

Installation and Configuration

Wamp Server Setup/ Xamp Server Setup

  • Database Creation
  • Uses of WordPress File
  • WordPress Dashboard
  • Importance of Dashboard
  • Install New Theme, Modify New Themes
  • Posts
  • Media
  • Pages
  • Comments
  • Appearance
  • Customize and Navigate the Dashboard
  • Writing Settings
  • Different Editor and Tool Bar
  • HTML Editor and Tool Bar
  • Text Formatting
  • Page’s Creation
  • Difference Between Pages and Blogs
  • Role of Pages and Blogs
  • Optimization of Images for Uploading Using SEO
  • Upload and Insert an Image
  • Insert Images from Web Sources
  • Uses of Images in Media Library
  • Image Gallery Creation
  • Insertion of Audio and Video in Pages and Blogs
  • Uses of Widgets and Plugins
  • Importance of Widget Option to build Website
  • Manage Sidebar Items Using Widget
  • Important Plugins
  • How to Install and Activate a Plugin
  • How To use Plugins in Websites
  • Content Creation using Page Builders
  • Use of Typography to Enhance Posts and Pages
  • Use Images/ Audio/ Video to Enhance Posts and Pages
  • Customizing Heater Art with a Built-in-Tool
  • Static Page Setup and Designing
  • Add Sliders on Home Page
  • Logo, Menus, Body, Footer Content Designing
  • Update
  • Manually and Automatic Setting
  • Install Plugin Upgrades
  • Resize Images Using CSS
  • Heading Color Changes using CSS
  • Menu Updation Using CSS
  • Header Footer Designing using CSS
  • Sidebar
  • HTML Mode
  • PHP Code
  • SEO Introduction
  • Most Important SEO Plugins
  • Google Analytics and Webmasters Setup to Site
  • Social Plugins uses and configuration’s
  • Sitemap Creation using Plugins
  • Professional Business/ News/ Blogging/Songs etc.. Website Development
  • Woo-Commerce Website Development

MODULE 5: DIGITAL MARKETING INTRODUCTION

MODULE 6: SEO

SEO Introduction

Why does my website need SEO?

How Search Engines Work

Major search engines

Techniques for SEO

  • White Hat SEO
  • Black Hat SEO

Phases in SEO

  • pre-site activity
  • on page activity
  • post site activity
  • off page activity

Keywords – the Most Important Item in SEO

  • Keyword Length-
  • Keyword Demand
  • Synonyms/Alternative Words
  • Keyword Density
  • How to calculate keyword density
  • Keyword research tools

On Page Introduction

On-Page SEO Checklist

  • URL Optimization
  • Title Optimization
  • Meta tags Optimization
  • Description
  • Keyword
  • Author
  • Robot
  • ALT text
  • HTML tags
  • Internal linking strategy
  • Content Optimization
  • Canonical Issue
  • Site Maps
  • Favicon
  • Robot.txt file
  • 301 and 302 redirects.
  • HTML Validation
  • Broken Link Management
  • Usability and accessibility

Other Factors of On Page SEO

  • Content Change
  • Business Address and Telephone Number

Off Page Activity

  • Link Building
  • Back link
  • Anchor Text

Types of Links in SEO

  • Inbound Links/ Incoming Links
  • Outbound Links/ External Links
  • Internal Links

Techniques for Link building

  • Social Bookmarking
  • Directory Submission
  • Article Submission
  • Blog Posting
  • Blog Commenting
  • Guest Blogging
  • Press Release Submission
  • Classified Submission
  • Search Engine Submission
  • Picture Sharing
  • Document Sharing(PPT Sharing)
  • RSS Submission
  • Q and Ans. Posting
  • Business Listing
  • Local Listing
  • Video Submission
  • Forum Posting
  • Link Exchange

Site setup for SEO

  • Managing redirection of pages and websites
  • Content Quality Checkup
  • CMS Websites Benefits or Limitation

MODULE 6: SMO

Introduction of social platform

Social Media Marketing Strategy

Account Creation

Facebook Page Creation and Marketing

  • Facebook Page Creation
  • Profiles
  • Manage Strong Profiles
  • Groups creation and Promotions
  • Events Creations and Promotions
  • Facebook Community

Facebook Posts

  • How to Upload Photo and Video
  • How to Create Photo Album
  • How to Create a photo Carousel
  • How to Create Slideshow
  • How to Create an Instant Experience

Facebook ADS Manager

Campaign Name

Buying Type

Campaign Objective

  • Awareness
  • Consideration
  • Conversion

Ad Set

Create New Facebook Ads

  • An ad with an image or video
  • Ad with multiple images or videos in a carousel
  • Collection
  • Ad with Existing Post

Budget & Schedule

Audience Targeting

Ads Placement

  • Facebook
  • Instagram
  • Audience Network

Optimization & Delivery

Google Plus

  • Business Listing
  • Creating a Strong Profile
  • Create a Business Page
  • community
  • followers etc..

LinkedIn

  • Personal Account Creation
  • Make Profile Strong
  • Creation of  Page for business, brand, popularity
  • How to write an Article on LinkedIn
  • Group Creation and Promotion
  • How to get followers

Twitter

  • Create a strong Twitter Personal or Business Page
  • Tweets in Twitter
  • Advantages of Tweets for Branding
  • use of # tag
  • use of @ tag and its importance
  • How to Increase followers

Youtube

  • Create a Profile on Youtube
  • Create Chanel on youtube
  • Customize Your Chanel
  • Creations of Playlists in YouTube
  • Dashboard
  • Section
  • Setting
  • How to post the video on Public and Private
  • How to Solve Copyright Issues
  • Analytics
  • You tube Ads
  • How To earn money from Youtube

Pint rest

Instagram

Myspace

Vimeo and other social plateforms

MODULE 7: EMAL MARKETING

MODULE 8: ONLINE MARKETING

MODULE 9: GOOGLE ADWORDS

Google Adwords Fundamentals

Introduction

Keyword Planner

Create Your First campaign

Goal Selection

  • Sales
  • Leads
  • Website Traffic
  • Product & Brand Consideration
  • Brand awareness and search
  • App Promotion
  • Create a campaign without a goal’s guidance

Campaign types

  • Search
  • Display
  • Shopping
  • Video

Locations Targeting

  • TARGET
  • EXCLUDE
  • Near by

Languages

Budget

  • Delivery Method
    • Standard
    • Accelerated

Bidding

Setting

Starts and End Dates

Audience targeting

Ads Extensions

  • Site link Extensions
  • Callout extensions
  • Call extensions
  • Structured snippet extensions
  • Message extensions
  • App extensions
  • Promotion extensions
  • Location extensions
  • Price extensions

Ad Rotation

Ad Schedule

Campaign URLs

Ad Group  

Keywords

  • Broad Match
  • Phrase Match
  • Exact Match

Create Ads

Demographics

Filter

Segment

Columns

Planning

  • Keyword Planner
  • Ad Preview and Diagnosis

Shared Library

  • Audience manager
  • Portfolio bid strategies
  • Negative keyword lists
  • Shared budgets
  • Placement exclusion lists

Bulk Actions

  • All bulk actions
  • Rules
  • Scripts
  • Uploads

Measurement

  • Conversions
  • Google Analytics
  • Search attribution

Setup

  • Billing & payments
  • Business data
  • Account access
  • Linked accounts
  • Preferences
  • Google Merchant Center

MODULE 10: GOOGLE AD SENSE

MODULE 11: GOOGLE TOOLS

Google Analytic tools

  • Site Setup for Analytic
  • Implementation of Tracking Code on Website
  • Linking Google Analytics to Search Console
  • Real Time Analysis in analytics
  • Detailed Analysis of Audience through Analytics
  • Detailed Analysis of Acquisition
  • Detailed Analysis of Behavior in Analytics
  • Detailed Analysis of Conversions
  • Linked Analytics through Ad words

Google Webmaster tools

  • Linked Website through Search Console
  • Search Appearance  in Webmasters
  • Analysis Performance
  • Url Inspection
  • Coverage
  • Sitemaps Submission for indexing
  • Internal and External Link Analysis
  • Ownership Verification
  • Website Indexing
  • Fetching New URL

ALEXA

WOORANK

Developers Google

  • Speed
  • Page Speed
  • Insights

MODULE 12: GOOGLE ALGORITHM

  • Hummingbird
  • Mobile Friendly Update
  • Panda Update
  • Penguin Update
  • Pigeon Update
  • Payday Update
  • Pirate Update
  • EMD (Exact Match Domain) Update
  • Top Heavy Update
  • AMD

WHAT ARE THE BENEFITS OF DIGITAL MARKETING EXPERT COURSE?

This course introduces you to exciting new applications and concepts of digital marketing. We focus on the emerging trends in digital culture and online consumer, privacy, data analytics, and behaviors. Throughout the course, we offer the implication of this course for both the marketers and the learners. At the end of a course you will learn the following:

  • How can a business get benefitted from digital marketing?
  • Impact of evolving changes based on our online behavior.
  • The opportunities and challenges that social media offers to the marketers.
  • How marketers can draw upon the developments to begin thinking beyond standard online’ versus ‘offline’ distinctions.
  • The true ownership of digital assets and what this status really means depending on how we manage and access our digital assets over some time.
  • Basic analytical tools of digital marketing and how they can help in measuring the effectiveness of a market.

These features make our institute the best in entire Delhi. Formed from the parent company Nextgeducation we have been delivering quality education since our inception. Avail the best

If you have any confusion or query regarding the Digital Marketing Expert course, you can contact us at info@webdevelopmentinstitute.com or give us a call at +91 7683072463.

Why Choose Us?

Leading Digital Experts

More than 80% of our postgraduate students are now working in various digital industries. That might have something to do with the fact that our courses are delivered, created and designed by expert practitioners who operate and excel in a variety of digital specialisms. They train you in a way that you gain the most of the practical knowledge required to flourish in this field.

Industry Validated Syllabus

Our courses are reviewed by experts who are aware of the updated digital marketing tactics that are used by digital companies including LinkedIn, Twitter, Facebook, and Google. The stakeholders of the industry curate our learning content. The modules and syllabus are easy to understand, and you won’t ever freak out seeing your well-planned syllabus.

Excellent Placement

When you pursue any of the courses with us, you don’t need to worry about finding a suitable job related to your preferred industry. With a tie-up with the leading industries, we provide excellent placement opportunities. You can see our past record and decide your fate with us.

Knowledge-Driven Infrastructure

Our institute has become a synonym of quality, and we have helped many students in making their good name. With spacious classes, computer lab, and library you’ll never feel anything missing within the campus. Whatever is suitable to enhance your knowledge we provide that to you.

Practical Training

The best thing when you avail Digital Marketing Course with us is that we focus on providing more practical training rather than theoretical knowledge. Several industry experts keep visiting the campus so that you can interact with them and know more about the practices and the trends in the industry.

Interested in discussing?