Web Expert Course with Python and Python Frameworks

Module 1: Introduction to Photoshop

• Raster And Vector
• Set Image Size, Unit, Resolution & Color Mode
• Color Profile
• Photoshop Overview

Module 2: Selection

• Make Selection With Tools
• Rectangular Marquee
• Elliptical Marquee
• Single Row
• Single Column
• Lasso
• Polygonal Lasso
• Magnetic Lasso
• Quick Selection
• Magic Wand

Module 3: Crop & Select Color

• Crop Tool
• Perspective Crop
• Slice
• Slice Selection
• Eyedropper
• Color Sampler

Module 4: Image Editing Tools & Color Correction

• Spot Healing
• Healing
• Patch
• Content-Aware Move
• Red Eye
• Adjustments
• Brightness/Contrast
• Levels
• Curves
• Exposure
• Vibrance
• Hue/Saturation
• Color Balance
• Black & White
• Photo Filter
• Channel Mixer
• Color Lookup

Module 5: Brush Tools

• Brush
• Create Brush
• Upload Brush
• Use Brush Setting
• Pencil
• Color Replacement
• Mixer Brush
• Clone Stamp
• Pattern Stamp
• Eraser
• Background Eraser
• Magic Eraser
• Blur
• Sharpen
• Smudge
• Dodge
• Burn
• Sponge

Module 6: Color

• Fill Color In Selection
• Pattern
• Gradient
• Paint
• Bucket

Module 7: Create Path

• Use Pen
• Freeform Pen Tool
• Add Anchor Point
• Convert Point

Module 8: Text

• Use Horizontal & Vertical Type
• Use Horizontal & Vertical Type Mask
• Character & Paragraph Palette
• Font Size
• Font Family
• Font Style
• Leading
• Kerning
• Tracking
• Horizontal & Vertical Scale
• Baseline Shift
• Paragraph Align
• Left & Right Indent
• Before & After Paragraph Space

Module 9: Create Shape

• Rectangle
• Rounded Rectangle
• Ellipse
• Polygon
• Line
• Custom Shape Create And  Add Shape

Module 10: Work Mask

• Clipping Mask
• Layer Mask
• Type Mask
• Vector Mask
• Quick Mask

Module 11: Layer Style

• Bevel & Emboss
• Stroke
• Inner Shadow
• Inner Glow
• Satin
• Color Overlay
• Gradient Overlay
• Pattern Overlay
• Outer Glow
• Drop Shadow

Module 12: Practice Work

• Create Banner
• Poster
• Mobile App UI
• Website UI (Responsive)
• Social Media Post

Module 13: Filter

• Filter Gallery
• Camera Raw
• Liquify
• Oil Paint
• Vanishing Point
• Blur
• Distort
• Noise
• Pixelate
• Render
• Sharpen
• Stylize

Module 14: 3D

• Create 3D Shape
• 3D Text
• 3D Custom Shape
• Apply Texture
• Use 3D Material Eyedropper 
• Use 3D Material Drop

Module 15: Use Adv. Option

• Action
• Animation
• Create GIF File

Module 16: Export File In

• .Psd
• .Jpg
• .Png
• .Gif
• .Pdf
• .Pdf

INTRODUCTION TO HTML

• What is static/Dynamic Website
• What is SEO Friendly Website
• What is Responsive Website
• What is HTML
• HTML4 VS HTML5
• EDITORS IN HTML

WORKING WITH BASIC TAGS

• DOCTYPE In HTML
• Tag and Attributes
• Title and Meta tag
• Headings and Paragraph
• Formatting Tags
• EDITORS In HTML

ANCHORS AND HYPERLINKS

• Internal link
• External link
• Text link
• Image link
• Email link
• Phone link
• target attribute

WORKING WITH LISTS

• Ordred List
• Unordred List
• Definition List
• Nested List
• List Attributes

WORKING WITH GOOGLE MAP & YOUTUBE

• Google Map Insertion in Webpage
• Youtube Video Insertion in Webpage

WORKING WITH TABLES

• Creating Tables on a Web Page
• Altering Tables and Spanning Rows & Columns
• Placing Images & Graphics into Tables
• Aligning Text & Graphics in Tables
• Adding a Background Color

WORKING WITH HTML FORM

• HTML Input tags
• HTML Input Attributes
• Setting up form
• Form attributes
• Submit and Reset Button

HTML5 SEMANTIC TAGS

• header and footer tag
• section tag
• figure and figcaption
• nav and aside tag

HTML5 AUDIO & VIDEO

• Audio Tag
• Video Tag

HTML5 API'S

• Drag & Drop
• Local Storage
• Geolocation

COURSE CONTENTS OF CSS

INTRODUCTION TO CSS

• What is CSS?
• How CSS Works?
• Types of CSS,Internal,Inline,External
• CSS Selectors
• Comments In CSS
• How to Link External CSS

WORKING WITH BASIC CSS PROPERTIES

• Selectors : Class or Elements
• Colors
• Height / Width
• Border
• Margin and Padding
• CSS Box Model

WORKING WITH WEB LAYOUTS

• Aligning Div
• Two Div Align
• Three Div Align
• Four Div Align
• Use of floats
• Clearing float
• Inline or Block Element

WORKING WITH BACKGROUND,GRADIENT OR IMAGE SPRITE

• Background Color
• Background Image
• Background Position
• Background Attachment
• Gradient Colors
• Image Sprite

WORKING WITH TEXT PROPERTIES

• Text Alignments
• Line height(Leading)
• Letter Spacing(Kerning)
• Font Family
• Font Size with Font Weight
• Tips For Improving Text Readability

WORKING WITH ICONS & FONTS

• Use of Font Awesome
• Use of Flat Icons
• Use of Google Fonts

WORKING WITH MENUS AND POSITIONS

• Static Position
• Fixed Position
• Absolute Position
• Relative Position
• Creating Menu
• Menu With Multi Dropdown

WORKING WITH BORDER AND SHADOW

• Border
• Border Image
• Rounded Corner
• Box Shadow
• Text Shadow

WORKING WITH OUTLINE AND UI

• Outline
• Outline Offset
• Resize

WORKING WITH IMAGE STRETCHING PROBLEM

• Object Fit : Fill
• Object Fit : Contain
• Object Fit : Cover

WORKING WITH HTML FORM & CSS

• labels with inputs
• Form-based selectors
• Changing properties of form elements
• Formatting text in forms
• Formatting inputs
• Formatting form areas
• Changing the appearance of buttons
• Laying out forms

WORKING WITH 2D & 3D TRANSFORMS

• translate
• rotate
• skew
• scale

WORKING WITH HOVER,TRANSITIONS & ANIMATIONS

• Hover Effects
• Transitions
• Animations
• Creating Web Ads Using Animation

INTRODUCTION TO BOOTSTRAP

• What is a Responsive Website
• What is Bootstrap
• Where to Download
• How to Use Bootstrap
• Bootstrap Directory Structure

WORKING WITH GRID IN BOOTSTRAP

• What is Grid System
• Use of Grid System
• small, medium, large Grid System
• Container Vs Container-fluid

WORKING WITH IMAGES, TEXT, TABLES

• image responsive
• rounded image
• circle image
• text-align
• text colors
• responsive table

WORKING WITH BOOTSTRAP FORM

• labels
• form inputs
• input classes
• type of buttons
• form layouts

WORKING WITH WEB LAYOUTS, MENUS

• Container Layout
• Container Fluid Layout
• Proper Use of Rows and Columns
• Menu
• Single Dropdown Menu, Multilevel Dropdown Menu
• Mobile Menu / Collapse Menu

WORKING WITH SLIDER, TAB PANEL, MODAL BOX

• Responsive Slider
• Tab Panel
• Modal Box
• Menu
• Single Dropdown Menu, Multilevel Dropdown Menu

WORKING WITH CSS HELPERS, RESPONSIVE UTILITIES

• Class Helpers
• Responsive Utilities

INTRODUCTION TO JAVASCRIPT

• What is Javascript
• Use Of Javascript in Web Development/Designing
• Javascript vs Ecmascript
• Developer Console
• How To Use Javascript

JAVASCRIPT BASICS

• Variables
• let,var,const
• Hoisting
• Data Types (Premitive,Non-Premitive types)
• Operators
• Pop Ups (alert,prompt,confirm)

JAVASCRIPT CONDITIONS,LOOPS

• if condition
• if else condtions
• nested if else
• switch statement
• while loop
• for loop
• Operators
• Pop Ups (alert,prompt,confirm)

JAVASCRIPT ARRAY,STRING

• What is Array
• Accessing array
• array methods
• What is string
• accessing string
• string methods

JAVASCRIPT FUNCTIONS

• What is function
• function with arguments
• return function
• closure
• higher order / callback function

JAVASCRIPT OBJECTS,CLASS,INHERITANCE

• What is objects
• when to use object
• how to use object
• getters and setters
• prototypal inheritance
• native prototype
• methods for prototype
• class inheritance

JAVASCRIPT EVENTS

• Mouse Events
• Input Events
• Click Events
• Load Events
• Keyboard Key Events

JAVASCRIPT DOM (HTML AND CSS MANIPULATION)

• What is DOM
• DOM Selectors
• DOM with HTML
• DOM with CSS
• DOM Animations
• DOM Nodes
• DOM Nodes Collections

JAVASCRIPT BOM (WINDOW EVENTS)

• What is BOM
• BOM Screen
• BOM Location
• BOM History
• BOM Navigator
• BOM Cookies
• BOM Timings

JAVASCRIPT AJAX AND JSON

• What is AJAX
• Ajax XMLHttp
• Ajax Request
• Ajax Response
• Ajax XML Files
• What is JSON
• JSON vs XML
• JSON Data Types
• JSON Parse
• JSON Stringify
• JSON Objects
• JSON Array
• JSON HTML
• JSON JSONP

JAVASCRIPT ADVANCE CONCEPTS

• this keyword
• closure in detail
• Immediately Invoked Function Expression (IIFE)
• Event Bubbling vs Event Capturing
• apply,call and bind methods
• variable scope and hoisting
• object in details
• callback (higher order) function
• ecmascript
• HTML API's

THE MAIN OBJECTIVE OF THIS COURSE

• Creating Dynamic website with rich featured and interactive user experience.
• HTML integration with JavaScript for drag, relocation and drops etc.
• Debugging and testing techniques

 COURSE CONTENTS OF JQUERY

INTRODUCTION TO JQUERY

• What is Jquery
• Use Of Jquery in Web Development/Designing
• How to Use Jquery
• Javscript vs Jquery

JQUERY BASICS AND SELCTORS

• Jquery Syntax
• Jquery Variable
• class selector
• element selector
• id selector
• attribute selector
• other selectors

JQUERY EFFECTS

• hide/show
• sliding
• fading
• switch statement
• animate
• stop()
• callback
• chaining

JQUERY EVENTS

• Mouse Events
• Input Events
• Click Events
• Load Events
• Keyboard Key Events

JQUERY (HTML AND CSS MANIPULATION)

• Jquery Get Content
• Jquery Set Content
• Jquery Add
• Jquery Remove
• Jquery CSS and CSS Classes
• Jquery Dimensions

JQUERY TRAVERSING

• Jquery Traversing
• Ancestrors
• Descendants
• Siblings
• Filtering

JQUERY AJAX

• Jquery with AJAX
• Jquery load
• Jquery Get/POST

COURSE CONTENTS OF JQUERY UI

JQUERY UI BASICS

• Introduction to Jquery UI
• How to Use

JQUERY UI INTRACTIONS

• Jquery UI Draggable
• Jquery UI Droppable
• Jquery UI Resizeable
• Jquery UI Selectable
• Jquery UI Sortable

JQUERY UI WIDGETS

• Jquery UI Accordion
• Jquery UI Autocomplete
• Jquery UI Button
• Jquery UI Checkboxradio
• Jquery UI Controlgroup
• Jquery UI Datepicker
• Jquery UI Dialogue
• Jquery UI Menu
• Jquery UI Progressbar
• Jquery UI Selectmenu
• Jquery UI Slider
• Jquery UI Spinner
• Jquery UI Tabs
• Jquery UI Tooltips

JQUERY UI EFFECTS

• Jquery UI Add Class
• Jquery UI Color Animation
• Jquery UI Easing
• Jquery UI Effect
• Jquery UI Hide
• Jquery UI Remove Class
• Jquery UI Show
• Jquery UI Switch Class
• Jquery UI Toggle
• Jquery UI Toggle Class

Introduction to Languages

• What is Language?
• Types of languages
• Introduction to Translators
• Compiler
• Interpreter
• What is Scripting Language?
• Types of Script
• Programming Languages v/s Scripting Languages
• Difference between Scripting and Programming languages
• What is programming paradigm?
• Procedural programming paradigm
• Object Oriented Programming paradigm

• WHY PYTHON?
• History
• Features – Dynamic, Interpreted, Object oriented, Embeddable, Extensible, Large standard libraries, Free and Open source
• Why Python is General Language?
• Limitations of Python
• What is PSF?
• Python implementations
• Python applications
• Python versions
• PYTHON IN REALTIME INDUSTRY
• Difference between Python 2.x and 3.x
• Difference between Python 3.7 and 3.8
• Software Development Architectures

Python Software’s

• Python Distributions
• Download &Python Installation Process in Windows, Unix, Linux and Mac
• Online Python IDLE
• Python Real-time IDEs like Spyder, Jupyter Note Book, PyCharm, Rodeo, Visual Studio Code, ATOM, PyDevetc
• Python Language Fundamentals

Operators

• Arithmetic Operators
• Comparison Operators
• Python Assignment Operators
• Logical Operators
• Bitwise Operators
• Shift operators
• Membership Operators
• Identity Operators
• Ternary Operator
• Operator precedence
• Difference between “is” vs “==”
• Input & Output Operators
• Print
• Input
• Command-line arguments

Control Statements

• Conditional control statements
• If
• If-else
• If-elif-else
• Nested-if
• Loop control statements
• for
• while
• Nested loops
• Branching statements
• Break
• Continue
• Pass
• Return
• Case studies

Data Structures or Collections

• Introduction
• Importance of Data structures
• Applications of Data structures
• Types of Collections
• Sequence
• Strings, List, Tuple, range
• Non sequence
• Set, Frozen set, Dictionary
• Strings
• What is string
• Representation of Strings
• Processing elements using indexing
• Processing elements using Iterators
• Manipulation of String using Indexing and Slicing
• String operators
• Methods of String object
• String Formatting
• String functions
• String Immutability
• Case studies

List Collection

• What is List
• Need of List collection
• Different ways of creating List
• List comprehension
• List indices
• Processing elements of List through Indexing and Slicing
• List object methods
• List is Mutable
• Mutable and Immutable elements of List
• Nested Lists
• List_of_lists
• Hardcopy, shallowCopy and DeepCopy
• zip() in Python
• How to unzip?
• Python Arrays:
• Case studies

Tuple Collection

• What is tuple?
• Different ways of creating Tuple
• Method of Tuple object
• Tuple is Immutable
• Mutable and Immutable elements of Tuple
• Process tuple through Indexing and Slicing
• List v/s Tuple
• Case studies

Set Collection

• What is set?
• Different ways of creating set
• Difference between list and set
• Iteration Over Sets
• Accessing elements of set
• Python Set Methods
• Python Set Operations
• Union of sets
• functions and methods of set
• Python Frozen set
• Difference between set and frozenset ?
• Case study

Dictionary Collection

• What is dictionary?
• Difference between list, set and dictionary
• How to create a dictionary?
• PYTHON HASHING?
• Accessing values of dictionary
• Python Dictionary Methods
• Copying dictionary
• Updating Dictionary
• Reading keys from Dictionary
• Reading values from Dictionary
• Reading items from Dictionary
• Delete Keys from the dictionary
• Sorting the Dictionary
• Python Dictionary Functions and methods
• Dictionary comprehension

Functions

• What is Function?
• Advantages of functions
• Syntax and Writing function
• Calling or Invoking function
• Classification of Functions
• No arguments and No return values
• With arguments and No return values
• With arguments and With return values
• No arguments and With return values
• Recursion
• Python argument type functions :
• Default argument functions
• Required(Positional) arguments function
• Keyword arguments function
• Variable arguments functions
• pass’ keyword in functions
• Lambda functions/Anonymous functions
• map()
• filter()
• reduce()
• Nested functions
• Non local variables, global variables
• Closures
• Decorators
• Generators
• Iterators
• Monkey patching

Module: 1

• Importance of modular programming
• What is module
• Types of Modules – Pre defined, User defined.
• User defined modules creation
• Functions based modules
• Class based modules
• Connecting modules
• Import module
• From … import
• Module alias / Renaming module
• Built In properties of module

• Organizing python project into packages
• Types of packages – pre defined, user defined.
• Package v/s Folder
• py file
• Importing package
• PIP
• Introduction to PIP
• Installing PIP
• Installing Python packages
• Un installing Python packages

• Procedural v/s Object oriented programming
• Principles of OOP – Encapsulation , Abstraction (Data Hiding)
• Classes and Objects
• How to define class in python
• Types of variables – instance variables, class variables.
• Types of methods – instance methods, class method, static method
• Object initialization
• ‘self’ reference variable
• ‘cls’ reference variable
• Access modifiers – private(__) , protected(_), public
• AT property class
• Property() object
• Creating object properties using setaltr, getaltr functions
• Encapsulation(Data Binding)
• What is polymorphism?

Module: 4 Overriding

• Method overriding
• Constructor overriding

•   Method Overloading
•   Constructor Overloading

• Class re-usability
• Composition
• Aggregation
• Inheritance – single , multi level, multiple, hierarchical and hybrid inheritance and Diamond inheritance
• Constructors in inheritance
• Object class
• super()
• Runtime polymorphism
• Method overriding
• Method resolution order(MRO)
• Method overriding in Multiple inheritance and Hybrid Inheritance
• Duck typing
• Concrete Methods in Abstract Base Classes
• Difference between Abstraction & Encapsulation
• Inner classes
• Introduction
• Writing inner class
• Accessing class level members of inner class
• Accessing object level members of inner class
• Local inner classes
• Complex inner classes
• Case studies

Regular expressions

• Understanding regular expressions
• String v/s Regular expression string
• “re” module functions
• Match()
• Search()
• Split()
• Findall()
• Compile()
• Sub()
• Subn()
• Expressions using operators and symbols
• Simple character matches
• Special characters
• Character classes
• Mobile number extraction
• Mail extraction
• Different Mail ID patterns
• Data extraction
• Password extraction
• URL extraction
• Vehicle number extraction
• Case study

File &Directory handling

• Introduction to files
• Opening file
• File modes
• Reading data from file
• Writing data into file
• Appending data into file
• Line count in File
• CSV module
• Creating CSV file
• Reading from CSV file
• Writing into CSV file
• Object serialization – pickle module
• XML parsing
• JSON parsing

Date & Time module

• How to use Date & Date Time class
• How to use Time Delta object
• Formatting Date and Time
• Calendar module
• Text calendar
• HTML calendar

OS module

• Shell script commands
• Various OS operations in Python
• Python file system shell methods
• Creating files and directories
• Removing files and directories
• Shutdown and Restart system
• Renaming files and directories
• Executing system commands

Multi-threading & Multi Processing

• Introduction
• Multi-tasking v/s Multi-threading
• Threading module
• Creating thread – inheriting Thread class , Using callable object
• Life cycle of thread
• Single threaded application
• Multi-threaded application
• Can we call run() directly?
• Need to start() method
• Sleep()
• Join()
• Synchronization – Lock class – acquire(), release() functions
• Case studies

Garbage collection

• Introduction
• Importance of Manual garbage collection
• Self-reference objects garbage collection
• ‘gc’ module
• Collect() method
• Threshold function
• Case studies

Python Data Base Communications (PDBC)

• Introduction to DBMS applications
• File system v/s DBMS
• Communicating with MySQL
• Python – MySQL connector
• connector module
• connect() method
• Oracle Database
• Install cx_Oracle
• Cursor Object methods
• execute() method
• executeMany() method
• fetchone()
• fetchmany()
• fetchall()
• Static queries v/s Dynamic queries
• Transaction management
• Case studies

Python – Network Programming

• What is Sockets?
• What is Socket Programming?
• The socket Module
• Server Socket Methods
• Connecting to a server
• A simple server-client program
• Server
• Client

Tkinter & Turtle

• Introduction to GUI programming
• Tkinter module
• Tk class
• Components / Widgets
• Label , Entry , Button , Combo, Radio
• Types of Layouts
• Handling events
• Widgets properties
• Case studies

Django Web Framework

• What is a Framework
• Introduction to Django
• Django – Design Philosophies
• History of Django
• Why django and Features
• Environment setup
• Web Server

Getting Started with Django

• Creating the first Project
• Integrating the Project to sublime text
• The Project Structure
• Running the server
• Solving the issues and Migrations
• Database Setup
• Setting Up Your Project

Create an Application

• What Django Follows
• Structure of django framework
• Model Layer
• What are models
• Model fields
• Querysets

Django – Admin Interface

• Starting the Admin Interface
• Migrations

Django – URL Mapping

• Organizing Your URLs
• Role of urls in djnago
• Working urls
• Forms
• Sending Parameters to Views
• Templates layer
• The Render Function

Django Template Language (DTL)

• Role of template layer in django
• Filters,Tags, Tag if, Tag for, Block and Extend Tags
• Comment Tag, Usage of templates
• Extending base template

Django – Models

• Creating a Model
• Manipulating Data (CRUD)
• Linking Models
• Django – Page Redirection

Django – Sending E-mails

• Sending a Simple E-mail
• Sending Multiple Mails with send_mass_mail
• Sending HTML E-mail
• Sending HTML E-mail with Attachments

Django – Form Processing

• Using Form in a View
• Usage of forms
• Crud operations using forms
• Crispy forms in django

Django – File Uploading

• Uploading an Image
• Django – Apache Setup

Django – Cookies Handling

• Django – Sessions
• Django – Comments

Django Admin

• Creating Super User
• Using admin in Django
• Adding models to admin
• Adding model objects using admin
• Displaying in cmd using querysets

Static files

• Loading css files into templates
• Loading js files into templates
• Uploading image using models
• User authentication

• What is WordPress
• What is CMS
• Need for CMS
• Wordpress CMS vs Other CMS

• Installing Wordpress
• Create Database
• Wordpress Admin Overview

• Installing theme
• theme settings
• upload files in media
• changing logo and favicons
• theme options

• Pages vs Posts
• Create Category for Post
• Add posts
• featured image in post
• Add Pages
• Static front pages
• blog page

• Widget Overview
• Add Content in Widget
• Menu Overview
• Setup menu in the website
• dropdown menus

• Why Wordpress Users
• Role of Wordpress Users
• Subscriber Role
• Editor Role
• Author Role
• Admin Role

• Plugin Installation
• Contact form
• Image Gallery Plugin
• Testimonials Plugin
• Accordion Plugin
• Many more...

ON Page SEO

SEO Introduction

• What is SEO?
• What is Search Engine, Browser and Website?
• How Search Engines Work?
• Major search engines
• Why does my website need SEO?

Use of HTML in SEO

• What is HTML?
• HTML Tags
• HTML Heading Tags
• HTML Paragraph, Bold, Italic, Strikethrough etc, tags.
• How to Create SEO Friendly Websites?

Techniques for SEO

• White Hat SEO
• Black Hat SEO
• Gray Hat SEO

Keyword Analysis

• Role of Keywords in SEO
• Keyword Types
• Keyword Length
• Keyword Demand
• Synonyms/Alternative Words
• Long Tail Keywords
• Keyword Density
• How to calculate keyword density
• Keywords Research Tools

Phases in SEO

• Pre site activity
• On page activity (ON Page SEO)
• Post site activity
• Off page activity (OFF Page SEO)

On Page SEO Introduction

On-Page SEO Checklist 

• URL Optimization
• Title Optimization
• Meta tags Optimization
• Description Optimization
• Keywords
• Author
• Meta Robots
• ALT text
• HTML tags
• Internal linking strategy
• Content Optimization
• Website Speed Optimization
• Canonical Issue
• Site Maps
• Favicon
• Robot.txt file
• 404 Page Not Found Error
• 301 and 302 redirects.
• HTML Validation
• Broken Link Management
• Usability and accessibility 

Other Factors of ON Page SEO

• Others important code in head section
• Schema implementation
• Google Algorithms (Google Panda, Google Penguin, Hummingbird)
• Work according to search engine algorithm
• Indexing of pages in SERP
• Quick rank tricks and technique
• Content Change
• Business Address and Telephone Number
• Tools used to optimize On Page

SEO Tools

• Google Analytics
• Google Search Console
• Google Tag Manager
• Google Business Profile 

OFF Page SEO

• OFF Page SEO Introduction
• What is Backlink?
• What is Anchor Text?
• Why Link building is important for SEO?
• What is Quality backlink and what is penalized backlink?

Type of Backlink in SEO?

• Inbound Links/ Incoming Links
• Outbound Links/ External Links
• Internal Links

OFF Page Activities / Techniques for Link building

• Social Bookmarking
• Directory Submission
• Article Submission
• Blog Posting
• Blog Commenting
• Guest Blogging
• Press Release Submission
• Classified Submission
• Search Engine Submission
• Picture Sharing
• Document Sharing (PPT & PDF Sharing)
• RSS Submission
• Q and Ans. Posting
• Business Listing
• Local Listing
• Video Submission
• Forum Posting
• Link Exchange

OFF Page SEO Other Activities

• Keyword Ranking Monitoring
• Update Website Duplicate Content
• Page Removal Tool
• Remove Penalised Backlinks
• Website Performance Report Creation

Uses of AI in SEO

• Content Creation through AI
• Graphic Creation through AI

SOCIAL MEDIA OPTIMIZATION

Module I

Introduction of Social Platform

SOCIAL MEDIA MARKETING STRATEGY

Account Creation

FACEBOOK PAGE CREATION AND MARKETING

• Facebook Page Creation
• Profiles
• Manage Strong Profiles
• Groups creation and Promotions
• Events Creations and Promotions
• Facebook Community

Facebook Posts

• How to Upload Photo and Video
• How to Create Photo Album
• How to Create a photo Carousel
• How to Create Slideshow
• How to Create an Instant Experience

Facebook Ads

Campaign Name

Buying Type

Campaign Objective

• Awareness
• Consideration
• Conversion

Ad Set

Create New Facebook Ads

• Ad with an image or video
• Ad with multiple images or videos in a carousel
• Collection
• Ad with Existing Post

Budget & Schedule

Audience Targeting

Ads Placement

• Facebook
• Instagram
• Audience Network

Google Business Profile

• Business Listing
• Creating a Strong Profile
• Create a Business Page
• community
• followers etc..

Instagram

• Create Instagram Personal Account
• Create Instagram Professional Account
• Create Instagram Creator Account
• Connect Insta to Facebook
• Insta Post, Reels and Story Creation
• Insta Post Boost
• Insta Account Monetization

LinkedIn

• Personal Account Creation
• Make Profile Strong
• Creation of  Page for business, brand, popularity
• How to write an Article on LinkedIn
• Group Creation and Promotion
• How to get followers

Twitter

• Create a strong Twitter Personal or Business Page
• Tweets in Twitter
• Advantages of Tweets for Branding
• use of # tag
• use of @ tag and its importance
• How to Increase followers

Youtube

• Create a Profile on Youtube
• Create Chanel on youtube
• Customize Your Chanel
• Creations of Playlists in You Tube
• Dashboard
• Section
• Setting
• How to post the video on Public and Private
• How to Solve Copyright Issues
• Analytics
• Youtube Ads
• How To earn money from Youtube

Pinterest

Myspace

Vimeo and other social platforms

Module II

• Facebook Marketing
• LinkedIn account Setup and Advertising
• Twitter account Setup and Advertising

Module III

• Reporting

Google Ads Fundamentals

Introduction

Google Ads Account Creation

Google Ads Account Overview

Keyword Research (Keyword Planner)

Types of Google Ads

• Search Ads
• Performance Max Ads
• Display Ads
• Shopping Ads
• Video Ads
• Smart Ads

Create your First Campaign

Campaign Settings

• Goal Setting
• Location Setting
• Bidding Types
• Ad Scheduling

Google Ads assets

• Sitelink
• Callout
• Image
• Business Name
• Business Logo
• Structured Snippets
• Call
• Location
• Promotion

Conversion Setup

Google Remarketing Ads

Setup

• Billing & payments
• Business data
• Account access
• Linked accounts
• Preferences
• Google Merchant Center

Course Content:
E-mail Marketing Introduction

Fundamentals of Email Marketing

How to Build an Email List

Data Protection in Email Marketing

Managing Contacts & Segmentation in Email Marketing

Campaigns & Reporting in Email Marketing

Email Marketing Through Mailchimp:

• Sign up for Mailchimp & Choosing a Plan
• Mailchimp Audiences
• Groups, Segments, and Tags in Mailchimp
• Email Content
• Choosing an Email Template
• Editing Email Template
• Best Email Subject Lines
• Lead Capture Forms and Mailchimp Integrations to Website
• Mailchimp Campaigns
• Mailchimp Automations
• Lead Generation Services & Types of Leads
• Mailchimp Reporting

Boosting Your Email Marketing

Affiliate Marketing Course Contents:

• Introduction
• What Is Affiliate Marketing?
• Becoming a Merchant
• How to Become an Affiliate?
• Managing an Affiliate Program
• Affiliate Marketing Compensation Models
• Affiliate Networks
• Affiliate Marketing and Online Marketing
• Affiliate Marketing through Blog
• Affiliate Marketing through YouTube Channel
• Affiliate Marketing through Social Media

Amazon Affiliate Marketing

• Requirements of Amazon Affiliate Program
• Approval of Amazon Affiliate Program
• Setup of Amazon Affiliate Account
• Products Advertisement through Website, YouTube or Social Media
• Earning through Amazon Affiliate

Flipkart Affiliate Marketing

• Requirements of Flipkart Affiliate Program
• Approval of Flipkart Affiliate Program
• Setup of Flipkart Affiliate Account
• Products Advertisement through Website, YouTube or Social Media
• Earning through Flipkart Affiliate

Other Websites or Networks Affiliate Program

Affiliate marketing Best Practices

Canva Training

• How to use Canva For Beginners - Complete Canva Introduction
• CANVA Editor Tour - Top Panel Explained | Canva Designing Guide
• Canva Editor Side Panel Explained - Canva Design, Canva for Beginners
• Design with Canva p Make Quotes & Motivation Posts in Canva
• How to Make Logo in Canva?
• How to Design Instagram Post with Canva?
• Create a YouTube Channel Art with Canva
• How to Create Drip Effect with Canva
• Amazing Canva Fonts For Your Designs
• Find Color Palettes and Font Combinations
• Create Professional Designs with Canva

FACEBOOK PAGE CREATION AND MARKETING

• Facebook Page Creation
• Profiles
• Manage Strong Profiles
• Groups creation and Promotions
• Events Creations and Promotions
• Facebook Events
• Facebook to Instagram Page Link
• Facebook to whatsapp link
• Facebook story
• Facebook Real

Facebook Posts

• How to Upload Photo and Video
• How to Create Photo Album
• How to Create a photo Carousel
• How to Create Slideshow
• How to Create an Instant Experience

Facebook Ads

• Campaign Name
• Buying Type
• Campaign Objective
• Awareness
• Consideration
• Conversion
• Ad Set

Create New Facebook Ads

• Ad with an image or video
• Ad with multiple images or videos in a carousel
• Collection
• Ad with Existing Post
• Budget & Schedule

Meta Business Suite

• Create Post on Facebook and Instagram
• Create Story on Facebook and Instagram
• Create Reels on Facebook and Instagram
• Upload Videos on Facebook and Instagram
• Go Live
• Creating and Managing Reels or Video Playlist
• Editing and Deleting Facebook and Instagram Contents
• Insights

Facebook Monetization

• Stars
• In-Stream Ads
• In-stream ads for Live
• Bonuses

Lead Form Creation

• Create a Lead Form for the Lead Generation Campaign
• Connect Lead form to Email, Google Sheet, WhatsApp or any other CRM

Facebook Business Manager

• Creating a Business Manager Account
• Create Facebook Ads Account
• Connect Facebook Page, Instagram Account and Business WhatsApp in Business Manager
• Connecting Apps in Business Manager
• Facebook Pixel Integration
• Verify Domains
• CRM Integration for Leads
• Connect Ecommerce Website for Catalog Ads (Shopify and WordPress)
• Business Manager Access