What is Web Designing, Fees, Course, Career, Salary

Based on the level and duration, the course fee of web design varies. However, it ranges from Rs 20,000 to Rs 3,50,000

Google Digital Marketing Certification Course

Advance Digital Marketing Premium

Training Mode	Regular	Fastrack	Crash
Classroom \| Online	3 Months (M,W,F or T,T,S Class) (3 Class in a week)	2 Months (Monday to Friday Class) (5 Class in a week)	1 Month (Monday to Friday Class) (5 Class in a week 1:30 hour duration)

Advance Digital Marketing Premium Course is a fully professional course designed by professional trainers at Web Development Institute. This Course is one of the popular courses among our courses. In this Courses we will cover all the concepts and techniques of WordPress website development, complete SEO process which includes on page and Off page optimization in details with properly practical and theoretical knowledge. After this we will teach concepts of online ads which comes within the Google AdWords. Here we will cover all types of ads with proper project. Then module 4 will start where we will deeply discuss the concepts of most in demanding social media concepts related all social platforms. Here will discuss concepts of quality post, page likes, fan followers, page creation, groups creation, events creation and lots more along with SMO ADS on all platforms. In module 5 we covered all concepts of email marketing through Gmail and all other platforms. In six module we teach basic to advance concepts of affiliated marketing with proper project to earn through various website. And in last we discus all important concepts of ranking website fast, creating high quality ads, create strong social media impression, generate business through email marketing and in last earn more through affiliated marketing.

ADVANCE DIGITAL MARKETING PREMIMUM COURSE HIGHLIGHTS

Learn to create blogging, informative and business website

Important Plugins for SEO, Google Analytics, Google Webmasters, Affiliated Marketing
Learn to create SEO Optimized Website
Learn Most Important on Page Optimization Concepts with live project
Learn Most off page optimization Optimization Concepts to create High Quality Backlink
Concepts of creating High Quality all types ads
Creating High impression on Social Media Plateforms
Create high quality ads on social plateforms
Create high quality email marketing concepts
Learn Affiliated marketing concepts to earn money

WHO CAN JOIN Advance Digital Marketing Premium

10th, 12th or Equivalent
BCA/MCA, B.Tech, M.Tech, B.sc (IT), B.sc(CS)
Diploma Candidates

Module-1 WEBSITE DEVELOPMENT THROUGH PHP CMS WORDPRESS

Wordpress

MODULE 1: Website & CMS Basics

MODULE 2: Domain, Hosting & Server Basics

MODULE 3: WordPress Installation & Setup

MODULE 4: WordPress Themes & Customization

What is a Theme?
Free vs Premium Themes
Installing & Activating Themes
Theme Customizer
Header, Footer & Layout Settings
Mobile Responsive Design
Child Theme Concept
Recommended Themes (Astra, OceanWP, Hello)

MODULE 5: WordPress Pages & Posts

MODULE 6: Plugins & Functionality

What is a Plugin?
Must-Have Plugins

SEO Plugin (Yoast / Rank Math)
Security Plugin
Backup Plugin
Cache Plugin

Installing & Configuring Plugins
Plugin Conflicts & Best Practices

MODULE 7: Page Builders (No-Code Website Design)

Introduction to Page Builders
Elementor (Complete)

Sections, Columns & Widgets
Responsive Editing
Forms & Popups
Custom CSS (Basics)

Gutenberg Block Editor
Creating Landing Pages

MODULE 8: Website Design Best Practices

MODULE 9: Introduction to WooCommerce

What is WooCommerce?
Installing WooCommerce Plugin
WooCommerce Setup Wizard
Store Settings Configuration
Currency, Tax & Location Setup

MODULE 10: WooCommerce Products Management

Product Types

Simple Product
Variable Product
Grouped Product
Digital & Downloadable Products

Product Pricing & Discounts
Product Images & Galleries
Inventory & Stock Management
SKU & Product Attributes

MODULE 11: WooCommerce Shop Design

Shop Page Customization
Product Page Design
Category Page Layout
Elementor with WooCommerce
Custom Product Layouts

MODULE 12: Payments, Shipping & Tax

Payment Gateways

Razorpay
PayPal
Stripe
COD

Shipping Methods

Flat Rate
Free Shipping
Local Pickup

Shipping Zones
Tax Rules (GST Basics for India)

MODULE 13: Orders & Customers Management

Order Status & Workflow
Managing Customers
Order Emails & Notifications
Refunds & Returns
Coupons & Discount Codes

MODULE 14: WordPress SEO

MODULE 15: Website Security & Backup

• Website Security Threats
• Security Plugins
• Login Protection
• Malware Protection
• Backup & Restore
• Website Maintenance Checklist

MODULE 16: Speed Optimization

• Website Speed Importance
• Cache Plugins
• Image Compression
• CDN Basics
• Core Web Vitals
• GTmetrix & PageSpeed Insights

MODULE 17: Live Projects

• Business Website
• Blog Website
• E-commerce Website
• Landing Page
• Portfolio Website

TOOLS COVERED

• WordPress
• WooCommerce
• Elementor
• Yoast / Rank Math
• Google Analytics
• Google Search Console
• Payment Gateways
• Hosting & cPanel

Module-2 SEO ON PAGE AND OFF PAGE COMPLETE KNOWLEDGE

SEO

ON Page SEO

SEO Introduction

What is SEO?
What is Search Engine, Browser and Website?
How Search Engines Work?
Major search engines
Why does my website need SEO?

Use of HTML in SEO

What is HTML?
HTML Tags
HTML Heading Tags
HTML Paragraph, Bold, Italic, Strikethrough etc, tags.
How to Create SEO Friendly Websites?

Techniques for SEO

White Hat SEO
Black Hat SEO
Gray Hat SEO

Keyword Analysis

Phases in SEO

Pre site activity
On page activity (ON Page SEO)
Post site activity
Off page activity (OFF Page SEO)

On Page SEO Introduction

On-Page SEO Checklist

Other Factors of ON Page SEO

Others important code in head section
Schema implementation
Google Algorithms (Google Panda, Google Penguin, Hummingbird)
Work according to search engine algorithm
Indexing of pages in SERP
Quick rank tricks and technique
Content Change
Business Address and Telephone Number
Tools used to optimize On Page

SEO Tools

Google Analytics
Google Search Console
Google Tag Manager
Google Business Profile

OFF Page SEO

OFF Page SEO Introduction
What is Backlink?
What is Anchor Text?
Why Link building is important for SEO?
What is Quality backlink and what is penalized backlink?

Type of Backlink in SEO?

Inbound Links/ Incoming Links
Outbound Links/ External Links
Internal Links

OFF Page Activities / Techniques for Link building

OFF Page SEO Other Activities

Keyword Ranking Monitoring
Update Website Duplicate Content
Page Removal Tool
Remove Penalised Backlinks
Website Performance Report Creation

Uses of AI in SEO

Content Creation through AI
Graphic Creation through AI

Module-3 Google Ads, Facebook Ads, Instagram Ads, Linked Ads , Twitter Ads and Other Ads

Advanced Google Ads Course

Google Ads Fundamentals

Introduction

Google Ads Account Creation

Google Ads Account Overview

Keyword Research (Keyword Planner)

Types of Google Ads

• Search Ads
• Performance Max Ads
• Display Ads
• Shopping Ads
• Video Ads
• Smart Ads

Create your First Campaign

Campaign Settings

• Goal Setting
• Location Setting
• Bidding Types
• Ad Scheduling

Google Ads assets

• Sitelink
• Callout
• Image
• Business Name
• Business Logo
• Structured Snippets
• Call
• Location
• Promotion

Conversion Setup

Google Remarketing Ads

Setup

• Billing & payments
• Business data
• Account access
• Linked accounts
• Preferences
• Google Merchant Center

SMO Ads Expert Course

Canva Training

How to use Canva For Beginners - Complete Canva Introduction
CANVA Editor Tour - Top Panel Explained | Canva Designing Guide
Canva Editor Side Panel Explained - Canva Design, Canva for Beginners
Design with Canva p Make Quotes & Motivation Posts in Canva
How to Make Logo in Canva?
How to Design Instagram Post with Canva?
Create a YouTube Channel Art with Canva
How to Create Drip Effect with Canva
Amazing Canva Fonts For Your Designs
Find Color Palettes and Font Combinations
Create Professional Designs with Canva

FACEBOOK PAGE CREATION AND MARKETING

Facebook Posts

How to Upload Photo and Video
How to Create Photo Album
How to Create a photo Carousel
How to Create Slideshow
How to Create an Instant Experience

Facebook Ads

Create New Facebook Ads

Ad with an image or video
Ad with multiple images or videos in a carousel
Collection
Ad with Existing Post
Budget & Schedule

Meta Business Suite

Create Post on Facebook and Instagram
Create Story on Facebook and Instagram
Create Reels on Facebook and Instagram
Upload Videos on Facebook and Instagram
Go Live
Creating and Managing Reels or Video Playlist
Editing and Deleting Facebook and Instagram Contents
Insights

Facebook Monetization

Stars
In-Stream Ads
In-stream ads for Live
Bonuses

Lead Form Creation

Create a Lead Form for the Lead Generation Campaign
Connect Lead form to Email, Google Sheet, WhatsApp or any other CRM

Facebook Business Manager

Creating a Business Manager Account
Create Facebook Ads Account
Connect Facebook Page, Instagram Account and Business WhatsApp in Business Manager
Connecting Apps in Business Manager
Facebook Pixel Integration
Verify Domains
CRM Integration for Leads
Connect Ecommerce Website for Catalog Ads (Shopify and WordPress)
Business Manager Access

Module-4 SOCIAL MEDIA OPTIMIZATION COMPLETE CONCEPTS

SMO Expert

SOCIAL MEDIA OPTIMIZATION

Module I

Introduction of Social Platform

SOCIAL MEDIA MARKETING STRATEGY

Account Creation

FACEBOOK PAGE CREATION AND MARKETING

Facebook Posts

How to Upload Photo and Video
How to Create Photo Album
How to Create a photo Carousel
How to Create Slideshow
How to Create an Instant Experience

Facebook Ads

Campaign Name

Buying Type

Campaign Objective

Awareness
Consideration
Conversion

Ad Set

Create New Facebook Ads

Ad with an image or video
Ad with multiple images or videos in a carousel
Collection
Ad with Existing Post

Budget & Schedule

Audience Targeting

Ads Placement

Facebook
Instagram
Audience Network

Optimization & Delivery

Google Business Profile

Business Listing
Creating a Strong Profile
Create a Business Page
community
followers etc..

Instagram

LinkedIn

Personal Account Creation
Make Profile Strong
Creation of Page for business, brand, popularity
How to write an Article on LinkedIn
Group Creation and Promotion
How to get followers

Twitter

Create a strong Twitter Personal or Business Page
Tweets in Twitter
Advantages of Tweets for Branding
use of # tag
use of @ tag and its importance
How to Increase followers

Youtube

Create a Profile on Youtube
Create Chanel on youtube
Customize Your Chanel
Creations of Playlists in You Tube
Dashboard
Section
Setting
How to post the video on Public and Private
How to Solve Copyright Issues
Analytics
Youtube Ads
How To earn money from Youtube

Pinterest

Myspace

Vimeo and other social platforms

Module II

Facebook Marketing
LinkedIn account Setup and Advertising
Twitter account Setup and Advertising

Module III

Reporting

Module-5 E-MAIL MARKETING

Email Marketing

Course Content:
E-mail Marketing Introduction

Fundamentals of Email Marketing

How to Build an Email List

Data Protection in Email Marketing

Managing Contacts & Segmentation in Email Marketing

Campaigns & Reporting in Email Marketing

Email Marketing Through Mailchimp:

Sign up for Mailchimp & Choosing a Plan
Mailchimp Audiences
Groups, Segments, and Tags in Mailchimp
Email Content
Choosing an Email Template
Editing Email Template
Best Email Subject Lines
Lead Capture Forms and Mailchimp Integrations to Website
Mailchimp Campaigns
Mailchimp Automations
Lead Generation Services & Types of Leads
Mailchimp Reporting

Boosting Your Email Marketing

Module-6 AFFLIATED MARKTING

AFFILIATE MARKETING

Affiliate Marketing Course Contents:

Introduction
What Is Affiliate Marketing?
Becoming a Merchant
How to Become an Affiliate?
Managing an Affiliate Program
Affiliate Marketing Compensation Models
Affiliate Networks
Affiliate Marketing and Online Marketing
Affiliate Marketing through Blog
Affiliate Marketing through YouTube Channel
Affiliate Marketing through Social Media

Amazon Affiliate Marketing

Requirements of Amazon Affiliate Program
Approval of Amazon Affiliate Program
Setup of Amazon Affiliate Account
Products Advertisement through Website, YouTube or Social Media
Earning through Amazon Affiliate

Flipkart Affiliate Marketing

Requirements of Flipkart Affiliate Program
Approval of Flipkart Affiliate Program
Setup of Flipkart Affiliate Account
Products Advertisement through Website, YouTube or Social Media
Earning through Flipkart Affiliate

Other Websites or Networks Affiliate Program

Affiliate marketing Best Practices

Contact Us

Course Feedback

I m learning Digital Marketing course from Web Development Which is part of Next-G Institute.All team members is very experienced in his own stream,I am glad to join this institute.If someone searching a digital marketing course, then I would recommend you Web Development Institute .

- Jyoti Anand

View More Testimonials

Student Projects

Name : Manish Bharti

Course : Web Designer

Project : Mindx

Guided By : Rajesh Sir
Name : Manish Bharti

Course : Web Designer

Project : Light Basket

Guided By : Rajesh Sir
Name : Sakesh Kumar

Course : Web Development

Project : Delhi Hospital

Guided By : Rajesh Sir
Name : Vikash Kumar

Course : Full Stack Developer

Project : PS Health Care

Guided By : Rajesh Sir
Name : Bablu Kumar

Course : Web Development

Project : Mudra Cash for Gold

Guided By : Rajesh Sir
Name : Manish Bharti

Course : Web Designer

Project : vedicessentials

Guided By : Rajesh Sir
Name : Guddu Kumar

Course : Advance Full Stack Developer Expert

Project : MPS Switches

Guided By :
Name : Jatin

Course : Web Development

Project : Palco

Guided By : Rajesh Sir

View More Projects

KEY FEATURES OF COURSES

1 YEAR FREE CLASS RETAKE

Our team welcome, all our trainees to take free of cost class up to 1 year * after training., if they want to improve their skills or if they feel gap in their knowledge.

MONEY BACK GUARANTEE

If you are facing any type of problem with class, we insure you to give refund ! We always takes a feedback with our trainees after classes. Further they don't love our classes after 3 or 5 , we will try to resolve it other wise we refund less amount.

FEES INSTALLMENT

Our team always committed to your success, so our institute offers students to pay their fees installment in monthly basis, rather than full amount*.

PROFESSIONAL INSTRUCTOR

Equipped with more than 5+ years of industry experience our instructors will assure a successful leap in your knowledge, improvement and preparation. Know about our Instructors.

FREE LIBRARY BOOKS*

Online learning program that is designed to prepare your courses

PG AND LODGE FACILITY

At Next-G Education,we make sure for PG or Lodge or Room in very low cost. We always care our students which are coming from different location either they are from India or Outside India. So if your are interested to join our course and looking for Room or PG we definitely provide you in affordable cost. You can also share your arrival details with us in advance for proper adjustment ion few days.