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Digital Marketing Certification | Digital Marketing Institute in Rohini

Advance Digital Marketing Expert Course

Training Mode	Regular	Fastrack	Crash
Classroom \| Online	6 Months (M,W,F or T,T,S Class) (3 Class in a week)	3 Months (Monday to Friday Class) (5 Class in a week)	2 Months (Monday to Friday Class) (5 Class in a week 1:30 hour duration)

With the growth of various websites and business portals, online no company can sustain without having a good digital presence. If you want to make a career in this field by learning the tactics of this emerging trend, then you can avail the Digital Marketing Courses from Web Development Institute. We develop the courses suiting the global standard so that you know about the recent trends that are emerging in this field. The great career prospect that this course holds is unimaginable. You can choose us to pursue the Digital Marketing Expert course and enhance your skill and secure your future.

WHO CAN JOIN Advance Digital Marketing Expert Course

10th, 12th or Equivalent
BCA/MCA, B.Tech, M.Tech, B.sc (IT), B.sc(CS)
Diploma Candidates

Module-1 Graphic & Web Designing Concepts - Learn Banner, Poster, Infographics, Image Editing and Static Website Design

Adobe Photoshop

Module 1: Introduction to Photoshop

Raster And Vector
Set Image Size, Unit, Resolution & Color Mode
Color Profile
Photoshop Overview

Module 2: Selection

Module 3: Crop & Select Color

Module 4: Image Editing Tools & Color Correction

Module 5: Brush Tools

Module 6: Color

Fill Color In Selection
Pattern
Gradient
Paint
Bucket

Module 7: Create Path

Use Pen
Freeform Pen Tool
Add Anchor Point
Convert Point

Module 8: Text

Module 9: Create Shape

Module 10: Work Mask

Clipping Mask
Layer Mask
Type Mask
Vector Mask
Quick Mask

Module 11: Layer Style

Module 12: Practice Work

Create Banner
Poster
Mobile App UI
Website UI (Responsive)
Social Media Post

Module 13: Filter

Module 14: 3D

Module 15: Use Adv. Option

Action
Animation
Create GIF File

Module 16: Export File In

HTML5 & CSS3

INTRODUCTION TO HTML

WORKING WITH BASIC TAGS

ANCHORS AND HYPERLINKS

WORKING WITH LISTS

Ordred List
Unordred List
Definition List
Nested List
List Attributes

WORKING WITH GOOGLE MAP & YOUTUBE

Google Map Insertion in Webpage
Youtube Video Insertion in Webpage

WORKING WITH TABLES

Creating Tables on a Web Page
Altering Tables and Spanning Rows & Columns
Placing Images & Graphics into Tables
Aligning Text & Graphics in Tables
Adding a Background Color

WORKING WITH HTML FORM

HTML Input tags
HTML Input Attributes
Setting up form
Form attributes
Submit and Reset Button

HTML5 SEMANTIC TAGS

header and footer tag
section tag
figure and figcaption
nav and aside tag

HTML5 AUDIO & VIDEO

Audio Tag
Video Tag

HTML5 API'S

Drag & Drop
Local Storage
Geolocation

COURSE CONTENTS OF CSS

INTRODUCTION TO CSS

WORKING WITH BASIC CSS PROPERTIES

WORKING WITH WEB LAYOUTS

WORKING WITH BACKGROUND,GRADIENT OR IMAGE SPRITE

WORKING WITH TEXT PROPERTIES

WORKING WITH ICONS & FONTS

Use of Font Awesome
Use of Flat Icons
Use of Google Fonts

WORKING WITH MENUS AND POSITIONS

WORKING WITH BORDER AND SHADOW

Border
Border Image
Rounded Corner
Box Shadow
Text Shadow

WORKING WITH OUTLINE AND UI

Outline
Outline Offset
Resize

WORKING WITH IMAGE STRETCHING PROBLEM

Object Fit : Fill
Object Fit : Contain
Object Fit : Cover

WORKING WITH HTML FORM & CSS

WORKING WITH 2D & 3D TRANSFORMS

translate
rotate
skew
scale

WORKING WITH HOVER,TRANSITIONS & ANIMATIONS

Hover Effects
Transitions
Animations
Creating Web Ads Using Animation

Bootstrap

INTRODUCTION TO BOOTSTRAP

What is a Responsive Website
What is Bootstrap
Where to Download
How to Use Bootstrap
Bootstrap Directory Structure

WORKING WITH GRID IN BOOTSTRAP

What is Grid System
Use of Grid System
small, medium, large Grid System
Container Vs Container-fluid

WORKING WITH IMAGES, TEXT, TABLES

WORKING WITH BOOTSTRAP FORM

labels
form inputs
input classes
type of buttons
form layouts

WORKING WITH WEB LAYOUTS, MENUS

Container Layout
Container Fluid Layout
Proper Use of Rows and Columns
Menu
Single Dropdown Menu, Multilevel Dropdown Menu
Mobile Menu / Collapse Menu

WORKING WITH SLIDER, TAB PANEL, MODAL BOX

Responsive Slider
Tab Panel
Modal Box
Menu
Single Dropdown Menu, Multilevel Dropdown Menu

WORKING WITH CSS HELPERS, RESPONSIVE UTILITIES

Class Helpers
Responsive Utilities

Module-2 Digital Marketing Concepts - SEO | SMO | Tools | Adsense | Affliate Marketing

SEO

ON Page SEO

SEO Introduction

What is SEO?
What is Search Engine, Browser and Website?
How Search Engines Work?
Major search engines
Why does my website need SEO?

Use of HTML in SEO

What is HTML?
HTML Tags
HTML Heading Tags
HTML Paragraph, Bold, Italic, Strikethrough etc, tags.
How to Create SEO Friendly Websites?

Techniques for SEO

White Hat SEO
Black Hat SEO
Gray Hat SEO

Keyword Analysis

Phases in SEO

Pre site activity
On page activity (ON Page SEO)
Post site activity
Off page activity (OFF Page SEO)

On Page SEO Introduction

On-Page SEO Checklist

Other Factors of ON Page SEO

Others important code in head section
Schema implementation
Google Algorithms (Google Panda, Google Penguin, Hummingbird)
Work according to search engine algorithm
Indexing of pages in SERP
Quick rank tricks and technique
Content Change
Business Address and Telephone Number
Tools used to optimize On Page

SEO Tools

Google Analytics
Google Search Console
Google Tag Manager
Google Business Profile

OFF Page SEO

OFF Page SEO Introduction
What is Backlink?
What is Anchor Text?
Why Link building is important for SEO?
What is Quality backlink and what is penalized backlink?

Type of Backlink in SEO?

Inbound Links/ Incoming Links
Outbound Links/ External Links
Internal Links

OFF Page Activities / Techniques for Link building

OFF Page SEO Other Activities

Keyword Ranking Monitoring
Update Website Duplicate Content
Page Removal Tool
Remove Penalised Backlinks
Website Performance Report Creation

Uses of AI in SEO

Content Creation through AI
Graphic Creation through AI

SMO Expert

SOCIAL MEDIA OPTIMIZATION

Module I

Introduction of Social Platform

SOCIAL MEDIA MARKETING STRATEGY

Account Creation

FACEBOOK PAGE CREATION AND MARKETING

Facebook Posts

How to Upload Photo and Video
How to Create Photo Album
How to Create a photo Carousel
How to Create Slideshow
How to Create an Instant Experience

Facebook Ads

Campaign Name

Buying Type

Campaign Objective

Awareness
Consideration
Conversion

Ad Set

Create New Facebook Ads

Ad with an image or video
Ad with multiple images or videos in a carousel
Collection
Ad with Existing Post

Budget & Schedule

Audience Targeting

Ads Placement

Facebook
Instagram
Audience Network

Optimization & Delivery

Google Business Profile

Business Listing
Creating a Strong Profile
Create a Business Page
community
followers etc..

Instagram

LinkedIn

Personal Account Creation
Make Profile Strong
Creation of Page for business, brand, popularity
How to write an Article on LinkedIn
Group Creation and Promotion
How to get followers

Twitter

Create a strong Twitter Personal or Business Page
Tweets in Twitter
Advantages of Tweets for Branding
use of # tag
use of @ tag and its importance
How to Increase followers

Youtube

Create a Profile on Youtube
Create Chanel on youtube
Customize Your Chanel
Creations of Playlists in You Tube
Dashboard
Section
Setting
How to post the video on Public and Private
How to Solve Copyright Issues
Analytics
Youtube Ads
How To earn money from Youtube

Pinterest

Myspace

Vimeo and other social platforms

Module II

Facebook Marketing
LinkedIn account Setup and Advertising
Twitter account Setup and Advertising

Module III

Reporting

Email Marketing

Course Content:
E-mail Marketing Introduction

Fundamentals of Email Marketing

How to Build an Email List

Data Protection in Email Marketing

Managing Contacts & Segmentation in Email Marketing

Campaigns & Reporting in Email Marketing

Email Marketing Through Mailchimp:

Sign up for Mailchimp & Choosing a Plan
Mailchimp Audiences
Groups, Segments, and Tags in Mailchimp
Email Content
Choosing an Email Template
Editing Email Template
Best Email Subject Lines
Lead Capture Forms and Mailchimp Integrations to Website
Mailchimp Campaigns
Mailchimp Automations
Lead Generation Services & Types of Leads
Mailchimp Reporting

Boosting Your Email Marketing

AFFILIATE MARKETING

Affiliate Marketing Course Contents:

Introduction
What Is Affiliate Marketing?
Becoming a Merchant
How to Become an Affiliate?
Managing an Affiliate Program
Affiliate Marketing Compensation Models
Affiliate Networks
Affiliate Marketing and Online Marketing
Affiliate Marketing through Blog
Affiliate Marketing through YouTube Channel
Affiliate Marketing through Social Media

Amazon Affiliate Marketing

Requirements of Amazon Affiliate Program
Approval of Amazon Affiliate Program
Setup of Amazon Affiliate Account
Products Advertisement through Website, YouTube or Social Media
Earning through Amazon Affiliate

Flipkart Affiliate Marketing

Requirements of Flipkart Affiliate Program
Approval of Flipkart Affiliate Program
Setup of Flipkart Affiliate Account
Products Advertisement through Website, YouTube or Social Media
Earning through Flipkart Affiliate

Other Websites or Networks Affiliate Program

Affiliate marketing Best Practices

YOUTUBE MARKETING COURSE

Course Outcomes:

Create Quality Videos

Video Marketing Introduction
Video Sizes and Quality
Type of YouTube Videos
YouTube Short Videos
YouTube SD, HD, 4K Videos
What is explainer Video?
Basic PC Requirements to Create Videos through Software
Create quality videos using Adobe Premiere Pro
How to create engaging video?
Compress Video Size

Videos Thumbnails

Create HD Thumbnail for your Video
Good Video Thumbnails Requirements
Create Video Thumbnails from Canva
Good Video Thumbnail’s Tips

Create YouTube Channel

Choosing Right Niche for your YouTube Channel
Create YouTube channel
Create custom YouTube channel URL and YouTube Handle
YouTube Channel and YouTube Studio Settings
- General Settings
- Channel Settings
- Upload defaults
- Permissions
- Community
- Creator demographics
- Customize YouTube Channel
  - Video spotlight
  - Channel trailer
  - Featured sections
  - Channel Logo
  - Channel Banner image
  - Video watermark
  - Channel Description
  - Add Social Links
  - Add Email id

YouTube Video Upload

Upload Video
Using Proper Title, Description, Hashtags and Tags
Other Video Elements
How to make video private, public and Unlisted
Adding End Screen, Subscriber button and Cards
Creating Playlist

YouTube Channel and Video SEO

YouTube Channel Description
Default Upload Title, Description and Tags
How to gain organic Subscribers
How to Gain organic Views

YouTube Channel Monetization

YouTube Monetization Eligibility
Create AdSense Account
Monetize YouTube Channel and Earn Money through YouTube Channel

How to boost your YouTube Earning?

Best Practices to boost YouTube Earning

Module-3 Informative, Blogging, Business , Travel, Other Websites Development

Wordpress

INTRODUCTION TO WORDPRESS

What is WordPress
What is CMS
Need for CMS
Wordpress CMS vs Other CMS

WORDPRESS SETUP ON LOCAL SERVER

Installing Wordpress
Create Database
Wordpress Admin Overview

WORKING WITH THEMES/MEDIA IN WORDPRESS

Installing theme
theme settings
upload files in media
changing logo and favicons
theme options

WORDPRESS PAGES & POSTS

WORDPRESS WIDGETS & MENUS

Widget Overview
Add Content in Widget
Menu Overview
Setup menu in the website
dropdown menus

WORDPRESS USERS

WORDPRESS PLUGINS

Module-4 Google Ads, Facebook Ads, Instagram Ads, Linked Ads , Twitter Ads and Other Ads

Advanced Google Ads Course

Google Ads Fundamentals

Introduction

Google Ads Account Creation

Google Ads Account Overview

Keyword Research (Keyword Planner)

Types of Google Ads

• Search Ads
• Performance Max Ads
• Display Ads
• Shopping Ads
• Video Ads
• Smart Ads

Create your First Campaign

Campaign Settings

• Goal Setting
• Location Setting
• Bidding Types
• Ad Scheduling

Google Ads assets

• Sitelink
• Callout
• Image
• Business Name
• Business Logo
• Structured Snippets
• Call
• Location
• Promotion

Conversion Setup

Google Remarketing Ads

Setup

• Billing & payments
• Business data
• Account access
• Linked accounts
• Preferences
• Google Merchant Center

SMO Ads Expert Course

Canva Training

How to use Canva For Beginners - Complete Canva Introduction
CANVA Editor Tour - Top Panel Explained | Canva Designing Guide
Canva Editor Side Panel Explained - Canva Design, Canva for Beginners
Design with Canva p Make Quotes & Motivation Posts in Canva
How to Make Logo in Canva?
How to Design Instagram Post with Canva?
Create a YouTube Channel Art with Canva
How to Create Drip Effect with Canva
Amazing Canva Fonts For Your Designs
Find Color Palettes and Font Combinations
Create Professional Designs with Canva

FACEBOOK PAGE CREATION AND MARKETING

Facebook Posts

How to Upload Photo and Video
How to Create Photo Album
How to Create a photo Carousel
How to Create Slideshow
How to Create an Instant Experience

Facebook Ads

Create New Facebook Ads

Ad with an image or video
Ad with multiple images or videos in a carousel
Collection
Ad with Existing Post
Budget & Schedule

Meta Business Suite

Create Post on Facebook and Instagram
Create Story on Facebook and Instagram
Create Reels on Facebook and Instagram
Upload Videos on Facebook and Instagram
Go Live
Creating and Managing Reels or Video Playlist
Editing and Deleting Facebook and Instagram Contents
Insights

Facebook Monetization

Stars
In-Stream Ads
In-stream ads for Live
Bonuses

Lead Form Creation

Create a Lead Form for the Lead Generation Campaign
Connect Lead form to Email, Google Sheet, WhatsApp or any other CRM

Facebook Business Manager

Creating a Business Manager Account
Create Facebook Ads Account
Connect Facebook Page, Instagram Account and Business WhatsApp in Business Manager
Connecting Apps in Business Manager
Facebook Pixel Integration
Verify Domains
CRM Integration for Leads
Connect Ecommerce Website for Catalog Ads (Shopify and WordPress)
Business Manager Access

Module-5 Google Ads, Facebook Ads, Instagram Ads, Linked Ads , Twitter Ads and Other Ads

Advanced Google Ads Course

Google Ads Fundamentals

Introduction

Google Ads Account Creation

Google Ads Account Overview

Keyword Research (Keyword Planner)

Types of Google Ads

• Search Ads
• Performance Max Ads
• Display Ads
• Shopping Ads
• Video Ads
• Smart Ads

Create your First Campaign

Campaign Settings

• Goal Setting
• Location Setting
• Bidding Types
• Ad Scheduling

Google Ads assets

• Sitelink
• Callout
• Image
• Business Name
• Business Logo
• Structured Snippets
• Call
• Location
• Promotion

Conversion Setup

Google Remarketing Ads

Setup

• Billing & payments
• Business data
• Account access
• Linked accounts
• Preferences
• Google Merchant Center

SMO Ads Expert Course

Canva Training

How to use Canva For Beginners - Complete Canva Introduction
CANVA Editor Tour - Top Panel Explained | Canva Designing Guide
Canva Editor Side Panel Explained - Canva Design, Canva for Beginners
Design with Canva p Make Quotes & Motivation Posts in Canva
How to Make Logo in Canva?
How to Design Instagram Post with Canva?
Create a YouTube Channel Art with Canva
How to Create Drip Effect with Canva
Amazing Canva Fonts For Your Designs
Find Color Palettes and Font Combinations
Create Professional Designs with Canva

FACEBOOK PAGE CREATION AND MARKETING

Facebook Posts

How to Upload Photo and Video
How to Create Photo Album
How to Create a photo Carousel
How to Create Slideshow
How to Create an Instant Experience

Facebook Ads

Create New Facebook Ads

Ad with an image or video
Ad with multiple images or videos in a carousel
Collection
Ad with Existing Post
Budget & Schedule

Meta Business Suite

Create Post on Facebook and Instagram
Create Story on Facebook and Instagram
Create Reels on Facebook and Instagram
Upload Videos on Facebook and Instagram
Go Live
Creating and Managing Reels or Video Playlist
Editing and Deleting Facebook and Instagram Contents
Insights

Facebook Monetization

Stars
In-Stream Ads
In-stream ads for Live
Bonuses

Lead Form Creation

Create a Lead Form for the Lead Generation Campaign
Connect Lead form to Email, Google Sheet, WhatsApp or any other CRM

Facebook Business Manager

Creating a Business Manager Account
Create Facebook Ads Account
Connect Facebook Page, Instagram Account and Business WhatsApp in Business Manager
Connecting Apps in Business Manager
Facebook Pixel Integration
Verify Domains
CRM Integration for Leads
Connect Ecommerce Website for Catalog Ads (Shopify and WordPress)
Business Manager Access

WHAT ARE THE BENEFITS OF DIGITAL MARKETING EXPERT COURSE?

This course introduces you to exciting new applications and concepts of digital marketing. We focus on the emerging trends in digital culture and online consumer, privacy, data analytics, and behaviors. Throughout the course, we offer the implication of this course for both the marketers and the learners. At the end of a course you will learn the following:

These features make our institute the best Advance Digital Marketing Institute in entire Delhi.

If you have any query regarding the Advance Digital Marketing Expert course, you can contact us at [email protected] or give us a call at +91-8287540705.

Why Choose Us?

Leading Digital Experts

More than 80% of our postgraduate students are now working in various digital industries. That might have something to do with the fact that our courses are delivered, created and designed by expert practitioners who operate and excel in a variety of digital specialisms. They train you in a way that you gain the most of the practical knowledge required to flourish in this field.

Industry Validated Syllabus

Our courses are reviewed by experts who are aware of the updated digital marketing tactics that are used by digital companies including LinkedIn, Twitter, Facebook, and Google. The stakeholders of the industry curate our learning content. The modules and syllabus are easy to understand, and you won’t ever freak out seeing your well-planned syllabus.

Excellent Placement

When you pursue any of the courses with us, you don’t need to worry about finding a suitable job related to your preferred industry. With a tie-up with the leading industries, we provide excellent placement opportunities. You can see our past record and decide your fate with us.

Knowledge-Driven Infrastructure

Our institute has become a synonym of quality, and we have helped many students in making their good name. With spacious classes, computer lab, and library you’ll never feel anything missing within the campus. Whatever is suitable to enhance your knowledge we provide that to you.

Practical Training

The best thing when you avail Digital Marketing Course with us is that we focus on providing more practical training rather than theoretical knowledge. Several industry experts keep visiting the campus so that you can interact with them and know more about the practices and the trends in the industry.

Key Features of Advance Digital Marketing Course:

Available online and offline mode
Classes are available in weekdays , alternative days and weekend Based
Industry Expert Trainers
Latest Technology based training
Unlimited Practice Session
Domain and Hosting’s
Business Email Configuration and Setup
Important SEO Tools
Tips to Rank Keywords
GMB Management and Promotion
Live Project
Interview Questions and answers
Placement Assistance

Best learning experience from this institute.I would like to thank Mr Rajesh Sir Who taught me with his experience and made me clear about digital marketing course. I would recommend this institute if anybody want to learn digital marketing.aa

- Manoj Pandey

Best education coaching center, the staff here are very polite, understanding and have a kind nature. Best Web Development institute to get practical knowledge of web development and web design.

- Rajat Pandey

Contact Us

Course Feedback

- Manoj Pandey

Best education coaching center, the staff here are very polite, understanding and have a kind nature. Best Web Development institute to get practical knowledge of web development and web design.

- Rajat Pandey

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Student Projects

Name :

Course :

Project :

Guided By :
Name : Arjun Das

Course : Web Design & Web Development

Project : Completerajasthan

Guided By : Rajesh Sir
Name : Raju Singh

Course : Web Design

Project : Astroupchar

Guided By : Rajesh Sir
Name : Amar Singh

Course : Web Design

Project : choudharyinteriors

Guided By : Rajesh Sir
Name : Deepak Hooda

Course : Web Design & Web Development

Project : dhanashreeimpex

Guided By : Rajesh Sir
Name : Aman Singh

Course : Web Design & Web Development

Project : travellingsouls

Guided By : Rajesh Sir
Name : Nisha Shah

Course : Web Design & Web Development

Project : hamptonfirealarm

Guided By : Rajesh Sir
Name : Rahul Kumar

Course : Web Design & Web Development

Project : Dushyantworld

Guided By : Rajesh Sir

View More Projects

KEY FEATURES OF COURSES

1 YEAR FREE CLASS RETAKE

Our team welcome, all our trainees to take free of cost class up to 1 year * after training., if they want to improve their skills or if they feel gap in their knowledge.

MONEY BACK GUARANTEE

If you are facing any type of problem with class, we insure you to give refund ! We always takes a feedback with our trainees after classes. Further they don't love our classes after 3 or 5 , we will try to resolve it other wise we refund less amount.

FEES INSTALLMENT

Our team always committed to your success, so our institute offers students to pay their fees installment in monthly basis, rather than full amount*.

PROFESSIONAL INSTRUCTOR

Equipped with more than 5+ years of industry experience our instructors will assure a successful leap in your knowledge, improvement and preparation. Know about our Instructors.

FREE LIBRARY BOOKS*

Online learning program that is designed to prepare your courses

PG AND LODGE FACILITY

At Next-G Education,we make sure for PG or Lodge or Room in very low cost. We always care our students which are coming from different location either they are from India or Outside India. So if your are interested to join our course and looking for Room or PG we definitely provide you in affordable cost. You can also share your arrival details with us in advance for proper adjustment ion few days.